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Discovery Kit of the Eau de Parfum Collection of MarMar Genova

Discovery Kit

Sale price€25,00
Still life of Creuza d'Amar eau de parfum by MarMar Genova shot against a sea backdrop at sunrise with a lilac floral branch.

Creuza d'Amar

Sale price€210,00

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From 1990 to today

The Genoese art of scent

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Ora Ancora Eau de Parfum 100ML by MarMar Genova white background packshot
Ora Ancora
Olfactory pyramid of Ora Ancora Eau de Parfum by MarMar Genova with ligurian ingredients like lemon and orange blossom and vanilla shot by Filippo Fornasini
Topshot of the yellow grès stoneware cap of Ora Ancora by MarMar Genova inside its blue box
Packshot of the front of the rigid box of Ora Ancora by MarMar Genova
Packshot of the back of the Ora Ancora box by MarMar Genova featuring the botanical trompe l'oeil illustration of Gaia Cairo

Ora Ancora

Eau de Parfum 100 ml

Sale price€210,00

Some moments in Genoa are meant to be savoured. Coffee by the sea, focaccia still warm, the sun rising over the palaces. The air smells of lemons and sea salt, of sunscreen and laundry drying in the wind. Genoa in the morning, in its most intimate and everyday version — the one that stays with you forever. Ora Ancora is that moment, suspended, sweet, unrepeatable. A dedication to the stubborn love this city creates in those lucky enough to truly know it.

Olfactory family
CitrusMarineGourmand
Main notes
Sweet and salty coffeeVanilla-glazed lemonLuminous sea spray Discover the notes →
Intensity
Dominant
Concentration
20%
Size
100 ml ∙ 3.4 fl. oz.

Concentration

It indicates how much perfume oil is dissolved in the formula. Eau de Parfum is one of the highest concentrations for a fragrance worn every day: it usually begins around 15%, and the richest versions reach 20% and above. Our fragrances all sit at the top of that scale: a full presence and a marine sillage that lasts for hours on the skin, without ever imposing itself. As a rule, the higher the concentration, the more intense and long-lasting the sillage.
Made in Italy Traceable raw materials Stoneware cap Long-lasting freshness

-25€ off with your Discovery Kit

Your sample brought you this far. The value of the Kit has already been deducted from this bottle: simply enter your personal discount code.

TRY BEFORE YOU CHOOSE

A 2 ml sample accompanies every order: discover the fragrance on your skin, at home.
If the fragrance isn’t for you, return the unopened 100 ml bottle and receive a refund, minus €5 for the sample, which is yours to keep.
Free delivery throughout Europe.
INGREDIENTS

Alcohol Denat., Parfum (Fragrance), Aqua (Water), Linalyl Acetate, Linalool, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Hydroxycitronellal, BHT, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Butyl Methoxydibenzoylmethane, Pogostemon Cablin Oil, Hexyl Cinnamal, Citrus Limon Peel Oil, Pinene, Eucalyptus Globulus Oil, Lavandula Oil / Extract, Geranyl Acetate, Terpineol, Citral, Camphor, Beta-Caryophyllene, Benzyl Benzoate, Rose Ketones, Terpinolene, Vanillin, Geraniol, Citronellol, Alpha-Terpinene, Amyl Cinnamal, Benzaldehyde, Farnesol.
Plant-Derived Alcohol. 78% volume.
THE PRODUCT

100ml Eau de Parfum • Long-lasting on the skin • Plant-derived alcohol • Vegan • Cruelty-free • Clean formula, no dyes or phthalates • Made in Italy.

Presented in a rigid handcrafted paper box with a Ligurian cartouche design inspired by Genoese architectural trompe l'œil. Encased in Italian glass, and topped of with a hand-finished, mass-pigmented porcelain stoneware cap.
YOUR ORDER

Each product is shipped in a discreet box, carefully wrapped in monogrammed tissue paper and blue paper straw.
Ora Ancora Eau de Parfum 100ML by MarMar Genova white background packshot
Ora AncoraEau de Parfum 100 ml Sale price€210,00
Ora Ancora

The fragrance

Olfactory Notes

A luminous, marine opening, refreshed by neroli and lemon essence — the air of Genoa in the early morning. The heart is gourmand and regressive: coffee absolute intertwines with monoï and fresh aldehydes in a sweet and salty accord, warm as breakfast by the sea. The base of cedarwood, labdanum and vanilla draws everything closer to the skin, enveloping and nostalgic, like a memory you don't want to let go of.

Top

Sea Spray

Accord

Sea Spray

The sea air breathed in at the harbour in the morning: salty, iodine-rich, vibrant. A marine, mineral accord that opens the composition with freshness and ties it to the horizon.
Neroli

Accord

Neroli

Distilled from bitter-orange blossom. Floral and citrusy at once, luminous, with a green, honeyed heart. It brings sunlight and a clean, elegant freshness.
Lemon of Sicily

Natural raw material

Lemon of Sicily

Origin·Sicily

Expressed from the fresh peel of the fruit. A bright, juicy citrus, as clear as morning light. It brings energy and clarity, the quintessential Mediterranean spark.

Heart

Monoï

Accord

Monoï

The quintessential solar accord: tiaré flower infused in coconut, soft and creamy. It brings warmth, sun-kissed skin and a velvety sweetness that smells of summer.
Fresh Aldehydes

Synthetic raw material

Fresh Aldehydes

Molecules that create a clean, airy effect, like sheets dried in the wind through the caruggi. They bring lift and brightness, a sparkling air that raises and expands the composition.
Coffee Absolute of Brazil

Natural raw material

Coffee Absolute of Brazil

Origin·Brazil

Extracted from roasted coffee beans. An intense, enveloping note, bitter and toasted, with a sweet base. It brings gourmand warmth and character, the scent of a freshly poured cup.

Base

Cedarwood

Accord

Cedarwood

Dry, pencil-like wood, elegant and upright. It brings structure and restraint, a woody backbone that supports sweetness without weighing it down.
Labdanum

Natural raw material

Labdanum

Origin·Spain

A resin extracted from Mediterranean rockrose. Warm, ambered, slightly leathery and balsamic. It brings depth and a resinous warmth that envelops the skin and holds the memory.
Vanilla

Accord

Vanilla

A sweet, warm base, creamy and lightly balsamic. It rounds everything out, softens contrasts and leaves an enveloping, nostalgic trail on the skin.
THE ORIGINS

A conversation that continues, from 1990 to today

MarMar was born from an inheritance: Maria-Cristina’s Mar-Mar perfumery, opened in Genova in 1990, and the memories held by Filippo, her son. A conversation between mother and son: Genova translated into perfume, the sea we carry within us.

DISCOVER OUR STORY

The sea resurfaces
Anchoring my memories
One more coffee
Now, I pause
Like I did then

A suspended moment: coffee by the sea, warm focaccia, the sun rising over the palazzi, with air scented with lemons and salt, sunscreen and laundry drying in the wind.
The olfactory signature is unmistakably maritime, with an unfolding freshness and notes inspired by the sea, the city and Ligurian flora.
Fresh, radiant, refined.
A modern aquatic fragrance. It opens with an elegant marine brightness: neroli, lemon and a touch of clean salt air.
Four different ways of portraying La Superba, in all its beauty and imperfections.

THE UNBOXING

The art of gifting

Every MarMar order arrives in an anonymous protective box, discreet and secure. Inside, the art of gifting is revealed: fine tissue paper printed with our Trama dei Venti motif, a monogram sticker bearing the rose of the winds, and protective paper straw in the blue of our Mar Tigullio.

Genoa on your skin.

MarMar is a contemporary fragrance house born in Genoa, where the sea enters the city without asking permission. Our fragrances are crafted from high-quality, traceable raw materials, with a marine olfactory signature that is balanced and effortlessly wearable — entirely made in Italy.

With MarMar, we invite you to follow your sea: your roots, your instinct, the direction that feels true to you.

Discover the Genoese art of scent.

Free shipping

Delivery throughout Europe.

One sample included

Take your time to try out fragrances on your skin.

The art of gifting by MarMar

Every order is carefully prepared, like a gift.

Born in Genoa, Made in Italy

A short supply chain, from formulation to packaging.